digital marketing
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Marketing research
The Benefits of Marketing Intelligence and How it works
Marketing intelligence involves the gathering and analysis of data about the market in which a company operates. It is an…
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Marketing research
Difference between market research and marketing researching
Market research and marketing research are two different terms used in the business world. Though the two terms sound similar,…
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Marketing Information System
Steps of Creating Marketing Information System and practical examples
Introduction A Marketing Information System (MIS) is a system used to gather, store and analyze information so that marketers can…
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Marketing Principles
The 4 digital Marketing strategies and How they work
Pay-Per-Click (PPC) Pay-Per-Click (PPC) campaigns are a popular form of digital marketing that allow marketers to target potential customers through…
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