1. Content Marketing:
Content marketing is a digital marketing technique where businesses create and publish relevant content, such as blogs, videos, infographics, eBooks and podcasts to attract and retain customers. The main objective of content marketing is to drive customers to take action, such as making a purchase, signing up for a service or downloading a white paper. Content marketing is also used to keep customers engaged and build trust in the brand. For example, a clothing retailer may post a blog about the latest fashion trends or a technology company may post a video about a new product they are launching.
2. Search Engine Optimization (SEO):
Search engine optimization (SEO) is a digital marketing technique that helps businesses improve their visibility and ranking in search engine results. SEO involves optimizing websites, content and other digital assets for specific keywords and phrases, which helps them appear higher in search engine rankings. This can lead to an increase in website traffic, leads and sales. For example, a business may optimize its website for the keywords “shoes” and “sneakers” to appear higher in search engine rankings for those terms.
3. Pay-Per-Click Advertising (PPC):
Pay-per-click (PPC) advertising is a digital marketing technique where businesses pay to have their ads displayed on search engine results pages and other websites. PPC ads are usually displayed at the top or bottom of a page and are triggered when a user searches for a specific keyword or phrase. When a user clicks on the ad, the advertiser pays a predetermined amount. PPC is a great way to quickly increase website traffic and generate leads. For example, a business may use PPC to promote a sale on its website or to advertise a new product.
4. Social Media Marketing:
Social media marketing is a digital marketing technique where businesses use social media sites, such as Facebook, Twitter, Instagram and LinkedIn, to promote their products and services. Businesses use social media to engage with customers, build relationships and increase brand awareness. For example, a business may post content about its products or services on its social media channels, or share user-generated content from customers.
5. Email Marketing:
Email marketing is a digital marketing technique where businesses send emails to potential and existing customers to promote their products and services. And Email marketing is a great way to keep customers informed about new products or services, announce special offers and drive sales. For example, a business may send an email to its subscribers informing them about a new product launch or a sale on its website.