The 7 Marketing Principles and how Each principle work

Principle 1: Market Orientation

This principle requires the organization to focus on the needs and wants of customers, rather than on the products and services it produces. For example, a company that is market-oriented would produce products that customers want and need, not just products that the company thinks will make money.

Principle 2: Customer Relationship Management

This principle requires the organization to build relationships with customers, not just transact with them. Companies should focus on building long-term relationships with customers by understanding their needs and wants, and offering them products and services that meet those needs. For example, a company could offer loyalty programs, discounts, and personalized customer service to build relationships with its customers.

3: Segmentation

This principle requires the organization to divide the market into smaller segments, so that it can focus on providing specific products and services to each segment. For example, a company could segment its market by age, gender, income level, or geographical area in order to better understand the needs of its customers.

4: Positioning

This principle requires the organization to determine the best way to position its products and services in the marketplace. Companies must create an image and identity for their products that will appeal to their target customers. For example, a company could position its products as being of higher quality than its competitors’ products, or as being more affordable.

Principle 5: Branding

This principle requires the organization to create a brand identity for its products and services. This can include creating a logo, slogan, or other visual elements that will help customers identify the company’s products. For example, a company could create a logo or slogan that will help customers remember the company’s products.

6: Promotion

This principle requires the organization to promote its products and services to its target customers. Promotion can include advertising, public relations, and other forms of communication. For example, a company could use television commercials, radio ads, or social media to promote its products.

Principle 7: Distribution

This principle requires the organization to determine the best way to get its products and services to its target customers. This can include using physical stores, online stores, or a combination of both. For example, a company could use a combination of physical stores, online stores, and distributors to get its products to its customers.