Pay-Per-Click (PPC) campaigns are a popular form of digital marketing that allow marketers to target potential customers through search engines like Google and social media platforms like Facebook. With PPC, businesses bid on relevant keywords and phrases that their target audience may use when searching for products or services. Whenever a user clicks on their ad, the business is charged a predetermined fee.
Small businesses can use PPC to reach a large audience quickly and effectively. For example, a small online clothing store can create a PPC campaign targeting people searching for ‘women’s summer dresses’. By bidding on this keyword, the store can ensure that their ad appears at the top of the search engine results page whenever someone searches for ‘women’s summer dresses’.
Content Marketing in digital marketing
Content marketing is a form of digital marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. And Content marketing can include blogs, articles, videos, podcasts, and other types of media.
Small businesses can use content marketing to engage with their target audience. For example, a bakery can create an article series on their blog about baking tips and techniques. This content not only provides value to their target audience but also helps to build brand awareness and trust.
Social Media Marketing in digital marketing
Social media marketing is a form of digital marketing that involves creating and sharing content on social media platforms such as Facebook, Twitter, and Instagram. The goal of social media marketing is to attract attention and engage with potential customers.
Small businesses can use social media to reach a larger audience and build relationships with their target audience. For example, a small cafe can create a Facebook page and post content about new menu items, upcoming events, and customer reviews. This content helps to engage their target audience, build brand awareness, and generate leads.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a form of digital marketing that involves optimizing websites and content for search engines like Google. SEO helps businesses to improve their website’s visibility in search engine results pages (SERPs).
Small businesses can use SEO to improve their website’s ranking in search engine results pages and attract more organic traffic. For example, a small retail store can create content that is optimized for keywords related to their products and services. This content helps to increase their website’s visibility in SERPs and attract more organic traffic to their website.