The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.

Europe Dietary Supplements Market Overview

The surge in organic and vegan consumers across Europe is significantly boosting the demand for dietary supplements featuring organic and herbal ingredients. A survey by Berlin-based Veganz highlighted this trend, ranking the UK first with 3.2% of its population identifying as vegan, followed by Italy (2.3%), Germany and Austria (2.2%), Spain (2.1%), and France (2.0%). Combined, the vegan population in these countries exceeds five million. Organic dietary supplements, derived from natural, organic sources, include vitamins, minerals, herbs, amino acids, or enzymes. They are sought after for enhancing nutrient intake, improving health outcomes, and their environmental benefits, being free from harmful pesticides and chemicals, making them safe for long-term use without synthetic additives.

Europe Dietary Supplements Market Strategies

Germany emerged as a key player in the Europe dietary supplements market in 2023. The market's growth in Germany is fueled by heightened health concerns, the rise of health and fitness trends, and evolving dietary habits, including the increasing popularity of dietary supplements. This rapid expansion underscores a growing health consciousness and a desire for more active and healthier lifestyles. Data from the German Federal Institute for Risk Assessment (BfR) indicates that almost one in three Germans consume such supplements. Furthermore, dietary supplements have gained significant traction among millennials, driven by a demand for personalized health solutions. As individuals become more aware of the health benefits, the adoption rate is climbing across the country. To capitalize on this, market players are increasingly leveraging e-commerce platforms to expand their reach in Germany.

Europe Dietary Supplements Market Insights

The European Union (EU) boasts the most stringent legal framework globally for food supplements. Under the EU General Food Law Regulation, food supplements are categorized as foodstuffs, requiring manufacturers of both packaged food products and dietary supplements to adhere to the regulatory standards set by the European Food Safety Authority (EFSA). EU regulations mandate specific labeling for dietary supplements, including the trade name, ingredient list, net quantity, minimum durability date, storage conditions, the name/business address of the EU-based Food Business Operator (FBO), recommended daily dosage, and the amount of nutritional or physiological substances per dose. Critically, these regulations emphasize that supplements must not be a substitute for a balanced diet. Such stringent oversight presents considerable challenges for dietary supplement manufacturers in the region.

Europe Dietary Supplements Market Segmentation

Key participants in the Europe dietary supplements market include Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA, among others. These companies are focused on delivering innovative products at competitive prices to meet consumer demand. The overall size of the Europe dietary supplements market was determined through a combination of primary and secondary research. The research process commenced with extensive secondary research, drawing from both internal and external sources to gather comprehensive qualitative and quantitative market information.

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