The Europe hair color market is experiencing significant growth, projected to expand from US$ 4.82 billion in 2023 to US$ 7.71 billion by 2031, demonstrating a Compound Annual Growth Rate (CAGR) of 6.1% during this period.

Europe Hair Color Market Overview

Europe's hair color market is a well-established and vibrant sector within the personal care industry. Its growth is fueled by high consumer awareness, evolving fashion trends, and consistent demand for both professional salon services and at-home coloring solutions. Key market players like L'Oréal, Wella, and Henkel dominate the landscape, offering extensive product lines to cater to diverse consumer preferences. The market is broadly categorized into permanent and temporary hair color, with permanent hair color holding the largest share due to its long-lasting results and effective gray coverage.

Consumption Channels and Trends

While professional salons remain a crucial consumption channel, offering popular services such as balayage, highlights, and bespoke coloring, the at-home hair color segment is rapidly expanding. This surge is largely due to the increasing availability of DIY kits and a growing trend towards self-care routines.

Driving Force: The Rise of At-Home Hair Coloring

The significant increase in at-home hair coloring in Europe can be attributed to several factors:

• Convenience and Time-Saving: Hectic lifestyles and busy schedules often leave consumers with limited time for salon visits. At-home options eliminate the need for appointments and save considerable time.
• Affordability: Salon hair coloring can be expensive, deterring frequent experimentation. DIY kits offer a more affordable alternative, making it easier for consumers to try different colors.
• DIY Culture and Social Media Influence: The growing do-it-yourself culture has encouraged individuals to experiment with their looks. Social media platforms like Instagram and TikTok have further amplified this trend by showcasing home hair coloring tutorials and results, inspiring more consumers to try it themselves.
• Product Innovation: Supermarket aisles are now stocked with a vast array of DIY hair colors featuring attractive claims like full gray coverage, ammonia-free formulas, non-toxic ingredients, and plant-based or organic dyes. Furthermore, the availability of innovative and easy-to-use products, such as color deposition masks, powders, and gel- or cream-based colors, is making at-home coloring more appealing and accessible.

These factors collectively highlight the rising preference for at-home hair coloring as a significant driver of the Europe hair color market's growth.

Europe Hair Color Market Segmentation

Europe Hair Color Market By Product Type

• Permanent
• Semi-Permanent
• Temporary

Europe Hair Color Market By Type

• Powder
• Cream

Europe Hair Color Market By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail

Europe Hair Color Market Regions and Countries Covered

Europe 

• UK
• Germany
• France
• Russia
• Italy
• Rest of Europe

Europe Hair Color Market Key Players and Competitive Landscape

Major players in the Europe hair color market include:

• L'Oréal SA
• Henkel AG & Co. KGaA
• Coty Inc.
• Revlon Inc.
• Kao Corporation
• Wella Operations US LLC
• Davines S.p.A.
• Keune Haircosmetics
• Beauty & Business S.p.A.
• H.S.A. Hair Styling Applications S.p.A.
• Famasar Srl
• ColorDesign Hair
• Laboratoire Native
• Antica Erboristeria S.p.A.
• Farmen International Cosmetics Distribution S.p.A.
• Elcéa
• Korres
• Sodalis Group
• Tricobiotos S.p.A.
• Pettenon Cosmetics S.p.A. S.B.

These companies are heavily focused on research and development to introduce high-quality, innovative hair color solutions tailored to shifting consumer expectations.

Research Methodology

The market size and forecasts were developed through a combination of primary and secondary research. Extensive secondary analysis was carried out using internal databases and credible external sources to gather relevant qualitative and quantitative insights. To validate findings and enhance analytical depth, multiple primary interviews were conducted with key industry stakeholders—including VPs, business development heads, market intelligence professionals, and national sales managers—as well as external experts such as analysts, valuation consultants, and thought leaders with specialization in the European hair color sector.

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights