The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.

Table of Contents:

1.      Europe Dietary Supplements Market Introduction

2.      Europe Dietary Supplements Market Executive Summary

3.      Europe Dietary Supplements Market Strategic Insights

Europe Dietary Supplements Market Introduction

The demand for dietary supplement products, particularly those with organic and herbal ingredients, is rapidly growing in Europe due to a surge in organic and vegan consumers. According to a survey by Berlin-based Veganz, the UK leads the vegan population among five European countries at 3.2%, followed by Italy at 2.3%, Germany and Austria both at 2.2%, Spain at 2.1%, and France at 2.0%. These countries collectively represent over five million vegans. Organic dietary supplements, containing vitamins, minerals, herbs, amino acids, or enzymes, are sourced from natural, organic environments to support overall health and wellness. These supplements are valued for their ability to enhance nutrient intake, improve health outcomes, and their environmental benefits, as they are free from harmful pesticides and chemicals. They are also considered safe for long-term consumption and do not contain synthetic additives.

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Europe Dietary Supplements Market Executive Summary

Germany commanded a significant share of the Europe dietary supplements market in 2023. The German market for dietary supplements is experiencing a notable boom, driven by escalating health concerns among the populace, the rising popularity of health and fitness trends, and shifting dietary habits, including a growing interest in dietary supplements. This rapid growth in the market underscores a heightened health awareness and a desire to lead a more active and healthier lifestyle. According to the German Federal Institute for Risk Assessment (BfR), nearly one in three Germans currently take such products. Additionally, with an increasing demand for personalized health solutions, dietary supplements have become particularly popular among millennials. The adoption rate of dietary supplements is steadily climbing across the country as individuals become more aware of their health benefits. To capitalize on this trend, market players are increasingly utilizing e-commerce platforms to expand their presence in Germany.

Europe Dietary Supplements Market Strategic Insights

The European Union’s (EU) legal framework for food supplements is widely regarded as the most stringent globally. The EU General Food Law Regulation classifies food supplements as foodstuffs, meaning manufacturers of packaged food products and dietary supplements must comply with regulatory norms set by the European Food Safety Authority (EFSA). EU regulations mandate comprehensive labeling for dietary supplements, including the trade name, ingredient list, net quantity, minimum durability date, storage conditions, the name/business address of an EU-based Food Business Operator (FBO), recommended daily dosage, and the amount of nutritional or physiological substances per dose. It is also explicitly stated that supplements must not replace a balanced diet. These rigorous regulations have posed numerous challenges for dietary supplement manufacturers operating in the region.

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