The North America bottled water market is expected to grow from US$ 72.02 billion by 2022 to US$ 104.12 billion by 2028. It is estimated to grow at a CAGR of 6.3% from 2022 to 2028. 

The soft drinks industry is undergoing a significant transformation as health concerns increasingly influence consumer preferences. High sugar content in carbonated beverages has drawn criticism, leading many consumers to seek healthier alternatives like bottled water. This shift is driven by growing awareness of the health risks associated with sugary drinks, including obesity, digestive issues, and heartburn.

Once primarily a concern in high-income countries, obesity has now become widespread in low- and middle-income nations, with sugar-laden soft drinks contributing to the problem. In response, consumers are turning to low-calorie, flavored, and functional bottled water, which offers a healthier option without sacrificing taste. Bottled water companies are capitalizing on this trend by introducing innovative products that cater to health-conscious buyers.

The demand for bottled water is rising rapidly, particularly in North America, where the market is projected to grow at a notable compound annual growth rate (CAGR) in the coming years. This shift away from carbonated soft drinks reflects changing consumer priorities, with more people prioritizing wellness over traditional soda consumption.

As obesity and related health issues continue to drive demand for healthier beverages, the soft drinks industry must adapt by expanding its offerings of low-sugar and functional alternatives. Bottled water, especially flavored and fortified varieties, is well-positioned to dominate the market, reshaping the future of the industry.

North America Bottled Water Market Overview

The North America bottled water market is categorized through multiple segmentation approaches:

North America bottled water market Product Segmentation

• By Type: Still water (dominant segment in 2022) and sparkling water
• By Category: Conventional (market leader in 2022) and functional varieties
• By Flavor: Plain (top-performing segment in 2022) and flavored options

North America bottled water market Distribution and Regional Analysis

• Retail Channels: Supermarkets/hypermarkets, convenience stores (primary distribution channel in 2022), online retail, and other outlets
• Geographic Coverage: United States (market leader in 2022), Canada, and Mexico

North America bottled water market Competitive Landscape
The market features prominent industry participants including:

• Danone S.A.
• Bluetriton Brands, Inc.
• Fiji Water Company LLC
• Gerolsteiner Brunnen GmbH & Co. KG
• Nestlé S.A.
• PepsiCo, Inc.
• RHODIUS Mineralquellen und Getränke GmbH & Co. KG
• The Coca-Cola Company
• Voss of Norway AS

This segmentation highlights consumer preferences for still, conventional, and plain water products predominantly sold through convenience stores, with the U.S. market driving regional growth.

North America bottled water market Strategic Insights

Strategic insights for the North America bottled water market provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market

North America bottled water market Regional Insights

The geographic scope of the North America bottled water market refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights