Chrome Hearts was founded in 1988 in Los Angeles by Richard Stark. The brand began as a small operation creating leather gear for motorcycle enthusiasts. It was never meant to become a global luxury powerhouse. Yet its authenticity and attention to detail attracted musicians, artists, and cultural icons almost immediately.
Los Angeles in the late 1980s was a melting pot of rock music, underground art, and rebellious energy. Chrome Hearts tapped into that environment naturally. It was not a marketing invention. It was part of the scene. This origin story still shapes the brand today. The DNA remains rooted in independence and craftsmanship rather than mass appeal.
https://chromeheartjp.com/
Los Angeles in the late 1980s was a melting pot of rock music, underground art, and rebellious energy. Chrome Hearts tapped into that environment naturally. It was not a marketing invention. It was part of the scene. This origin story still shapes the brand today. The DNA remains rooted in independence and craftsmanship rather than mass appeal.
https://chromeheartjp.com/
Chrome Hearts was founded in 1988 in Los Angeles by Richard Stark. The brand began as a small operation creating leather gear for motorcycle enthusiasts. It was never meant to become a global luxury powerhouse. Yet its authenticity and attention to detail attracted musicians, artists, and cultural icons almost immediately.
Los Angeles in the late 1980s was a melting pot of rock music, underground art, and rebellious energy. Chrome Hearts tapped into that environment naturally. It was not a marketing invention. It was part of the scene. This origin story still shapes the brand today. The DNA remains rooted in independence and craftsmanship rather than mass appeal.
https://chromeheartjp.com/
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