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2025-07-23 07:07:37 -

Is Target CPA or Target ROAS Better for Your Business?

When running Google Ads Bidding Strategies, one of the most common debates for marketers and business owners is Target CPA vs Target ROAS. Both bidding strategies aim to maximize performance, but the right choice depends on your business goals, budget, and how you measure success. Whether you’re a small business owner in the USA or managing global campaigns, understanding the difference...

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