Behind the Seams: The Cultural Rise of the Essentials Tracksuit
The Essentials tracksuit first gained attention under the Fear of God label. Founded by Jerry Lorenzo, the brand redefined minimal aesthetics in sportswear. Essentials was launched as a diffusion line offering pared-down versions of premium designs. Its tracksuits stood out for their muted colors, functional shapes, and simple logos. Unlike flashy counterparts, they communicated status through...
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