Management Consulting

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2025-07-18 12:11:21 -

Key strategies for creating more customer-centric pharma marketing organizations

In the US, consumers are ready to spend 17% more on products from companies that deliver an exceptional customer experience. Companies that focus on delivering superior customer experiences achieve better performance results than their competitors by generating 4% to 8% more revenue. Despite this trend, the pharmaceutical industry still ranks below average when it comes to customer experience....

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