Struggling to get people to your online store? You’re not alone.

Thousands of e-commerce websites have great products, but no one sees them. Why? Poor SEO. If search engines can’t find your store, your customers won’t either.

If you want to repair that and actually drive converting traffic, this post is for you. I'll take you through 12 actionable, proven tips that can improve your SEO, get more visitors, and perhaps even outmaneuver the competition.

Oh, and if you're truly serious about growth, hiring the best SEO agency in Nagpur can accelerate things, but more on that below.

Why SEO is Important in eCommerce

Let's get real—advertising costs money. Organic search? Zero.

When you're well-positioned on Google, people naturally visit your site. They trust Google, and if you're on page one, you've instantly gained credibility.

SEO is not a once-and-done thing. It takes work. But if you do it correctly, it continues to drive traffic month after month, even year after year. And you know what? Search traffic tends to convert better than social or paid.

Now let’s jump into what actually works.

1. Focus on Keyword Research Before Anything Else

If you’re just throwing words into your product pages without knowing what people are actually searching, you’re guessing. And in SEO, guessing doesn’t work.

Do this instead:

Use tools like Ubersuggest or Google Keyword Planner.

Look for long-tail keywords like “best running shoes for flat feet” instead of just “shoes.”

Check your competitors—what keywords are they ranking for?

Say you sell skin care. "Face cream" is too general. But "face cream for dry winter skin" is what people actually search. 

The top SEO agency in Nagpur always begins with good keyword research. You should do the same.

2. Optimize Your Product Pages Like a Landing Page

Most e-commerce sites merely list products. That's not good enough.

Every product page should respond to some basic questions:

• What is it?

• Who is it for?

• Why is it more effective than alternatives?

• What do people say about it?

Use the keyword naturally in the product title, meta description, and alt text for pictures.

And don't forget to compose unique product descriptions. Don't copy from suppliers—it won't make you rank.

3. Optimize Your Site Structure and Navigation

Search engines adore neat, easy-to-navigate sites. Humans do as well.

Here's how to achieve that:

Use a flat category > subcategory > product structure

Add internal links between similar or related products

Create breadcrumbs so users know where they are

If a user can’t find what they’re looking for in three clicks or less, they’ll leave. And Google notices when people bounce.

If you’re unsure about structure, the best SEO company in Nagpur can audit your site and suggest real improvements.

4. Fix Your Site Speed

This one’s huge.

Slow sites kill SEO. Google doesn't want to send people to frustrating experiences.

How to make things faster:

• Compress your images

• Employ lazy loading for product images

• Remove unnecessary plugins or scripts

• Select a fast hosting company

Use tools such as GTmetrix or Google PageSpeed Insights to test your site speed.

5. Write Category Pages That Actually Have Content

Most online stores have category pages with only product listings. That's a lost opportunity.

Write a brief intro at the top of every category page. 

Discuss:

• What the category is about

• Who it's for

• What makes these items useful or special

• Use related keywords naturally here.

It's not about keyword stuffing—it's about making it easy for both users and Google to know what the page is about.

6. Clean Up Your URLs and Make Them Keyword Friendly

Which one is nicer?

yoursite.com/product?id=24829&ref=homepage

yoursite.com/organic-green-tea-500g

The second one, yes?

Keep them simple and easy to read. Use the main keyword if it's relevant. Don't go crazy.

Also: make them brief. Long URLs are difficult to recall and pass along.

7. Don't Ignore Mobile SEO

The majority of consumers today shop on their phones. Google is aware of that.

Unless your website operates effectively on mobile, your rankings will be impacted.

Try out your site with Google's Mobile-Friendly Test.

Gadgets to help you:

• Make buttons large enough to touch

• Use large, readable text

• Don't require zooming or sideways scrolling

Even the top Nagpur SEO company now puts mobile-first into its audits. You should do the same.

8. Implement Schema Markup for Rich Snippets

Schema is a little geeky, but it's worth it.

It makes Google crawl your pages better and can display more details, such as:

• Star ratings

• Price

• Stock availability

• Shipping information

That little bit of extra information tends to boost your click-through rate. More clicks = improved rankings in the long term.

You don't need to code it yourself—use tools such as RankMath or Yoast (on WordPress) to make it simpler.

9. Begin a Blog on Your Store

Yes, even eCommerce websites must blog.

It assists in a few big ways:

• You can target long-tail keywords

• You establish authority (E-E-A-T: experience, expertise, authoritativeness, trust)

• You attract traffic even when they're not ready to buy

• Write about how to utilize your products. Provide tips, stories, and experiences.

For instance, if you are selling baking equipment, create a guide titled "How to Bake Soft Chocolate Chip Cookies at Home." Link to the products you sell within that blog.

That's non-spam marketing.

10. Repair Broken Links and 404 Errors

Dead links give Google bad signals. They also infuriate your visitors.

Clean up regularly.

Use tools such as Screaming Frog or Ahrefs to crawl for broken links

Fix or redirect them with 301 redirects

Also, make your 404 page useful. Suggest categories or bestsellers so people don't just bounce.

11. Create Backlinks, But Slowly and Organically

Backlinks still count. A lot.

But don't buy them. Don't spam them.

Here's what you can do instead:

• Contact bloggers in your niche

• Give a product in return for a review

• Write guest posts on relevant sites

• Post helpful content on Reddit comments or forum threads (not spammy)

• Backlinks say to Google, "Hey, this site is trustworthy." That's SEO gold.

12. Track Everything with Google Search Console

You can't fix what you don't measure.

Google Search Console reports:

• Which keywords are driving traffic

• What pages are receiving clicks

• Any indexing or error problems

• Mobile usability issues

Check it weekly. Tweak your strategy based on actual data.

If you're new to this, the top SEO agency in Nagpur can assist with setting it all up and explaining the numbers for you.

Final Thought: Be Patient, But Keep Going

SEO for e-commerce isn't quick. It's slow. But it works.

When your store does begin ranking, you receive consistent, free traffic that does not cease when your ad budget dries up.

Back to the basics: keywords, content, pace, framework, and trust indicators. Continue polishing a bit at a time every week.

And if you ever find yourself stuck or just want someone to handle all of this for you, well, the best SEO agency in Nagpur could be what you're looking for.

Either way—act. Your shop needs to be seen.