Flyers That Get Results: A London Printer's Honest Advice

Look, I'll be straight with you. In my 12 years running Elixir Print, I've seen all kinds of marketing come and go. But you know what never goes out of style? A good old-fashioned Flyer.
Just last week, one of our regulars - a pizza place in Islington - told me their £200 flyer drop brought in more customers than their £2,000 Facebook ad campaign. Makes you think, doesn't it?
Why Flyers Still Work (When Done Right)
Here's the truth most printers won't tell you:
90% of flyers get binned immediately
But the 10% that work? They really work
The secret? Making yours part of that 10%.
What Actually Makes People Keep Flyers
From printing millions of these things, here's what I've noticed:
Flyers that get kept:
Offer something genuinely useful (discount, freebie, important info)
Look professional but not corporate
Feel nice to hold (no flimsy paper)
Have a clear purpose ("Call now", "Visit today")
Flyers that get binned:
Try to say too much
Look cheap or messy
Have no obvious benefit for the reader
Real London Examples That Worked
The Hackney Hairdresser
Simple A6 flyer with "£10 off your first cut" - brought in 50 new clients
The Camden Gym
Door-drop flyer with "First session free" - filled their beginner classes
The Brixton Plumber
Emergency contact flyers left with local shops - gets 3-5 calls per week
Our Printing Process (No Nonsense)
You tell us:
What size (A5, A6, DL)
How many (100? 10,000?)
Single or double sided
We:
Print on proper paper (none of that see-through stuff)
Cut them perfectly straight (you'd be surprised how many don't)
Deliver fast (same day if you really need it)
You get:
Flyers that don't embarrass you
At prices that won't shock you
Why Local Businesses Choose Us
We're actual humans (call and you'll speak to someone who cares)
No minimum orders (try 100 before committing to 1000)
Same-day printing (for when you realise last minute)
Honest advice (we'll tell you if your design won't work)
"But I'm Useless at Design!"
Neither was the kebab shop down the road. We helped them:
Take decent photos of their food
Choose fonts that don't look naff
Lay it out so it actually gets read
Now their flyers bring in regulars. We can do the same for you.
Need Flyers Today?
If you're in London and need flyers urgently:
Call us before 10am on 020 7193 7756
Email your design to hello@elixirprint.co.uk
Visit our Website http://elixirprint.co.uk
The Bottom Line
Good flyers aren't about fancy design or clever tricks. They're about:
A clear offer
Good quality print
Getting them in front of the right people
We handle the first two. You handle the third.
Because sometimes, the simplest solutions are still the best.
P.S. That pizza place? They've just ordered another 5,000 flyers. Says it all really.
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