The Europe e-commerce automotive aftermarket market is projected to grow significantly, rising from US$ 16,656.61 million in 2022 to US$ 47,275.54 million by 2028, at a robust CAGR of 19.0% during the forecast period.

While digital transformation has already reshaped B2B sales, retail, and communication channels, the automotive industry is still catching up. However, the emergence of major e-commerce platforms like eBay Motors, Alibaba, and Amazon Marketplace has started to revolutionize the way customers in Europe purchase automotive products and services. These platforms offer convenient access to non-essential and discretionary vehicle components, allowing consumers to compare products, read user reviews, and benefit from fast, cost-effective delivery options.

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Automotive companies are increasingly embracing this shift toward digital retail. Leading manufacturers such as Porsche and Tesla Inc. now sell vehicles and aftermarket parts directly to consumers through online channels. Dealerships are also recognizing the advantages of e-commerce in reaching a broader customer base. Meanwhile, the growing presence of digital retailers focused on automotive components is placing competitive pressure on traditional manufacturers and dealers that are slow to adapt.

Altogether, these developments—rising consumer demand for online auto parts, the expansion of digital marketplaces, and the growing number of e-commerce-focused automotive providers—are fueling the rapid growth of the Europe e-commerce automotive aftermarket market.

The European e-commerce automotive aftermarket is segmented by product type, consumer type, and country.

Product Type

The market is categorized into braking, steering & suspension, hub assemblies, universal joints, gaskets, filters, spark plugs, and others. In 2022, the "others" segment held the largest market share.

• The braking segment is further divided into brake pads, hydraulics & hardware, and rotor & drum.
• The steering & suspension segment includes ball joints, tie rods, sway bar links, bearings/seals, and other components.

Consumer Type

The market is split into B2B (business-to-business) and B2C (business-to-consumer) segments. In 2022, the B2C segment dominated the market with a larger share.

Country

The European e-commerce automotive aftermarket is segmented by France, Germany, UK, Italy, Russia, and Rest of Europe. The Rest of Europe segment accounted for the largest market share in 2022.

Key Companies

Major companies operating in this market include Alibaba Group Holding Limited, Amazon.com, Inc., CATI S.p.A., eBay Inc., LKQ Corporation, and Denso Corporation. These companies significantly contribute to the growth of the Europe e-commerce automotive aftermarket.

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights